Consumer Behavior Lab
Sabemos que los consumidores se equivocan predeciblemente al momento de elegir, por esto, en nuestro laboratorio desarrollamos y probamos métodos eficientes para alterar las conductas de los consumidores.
Gracias nuestros convenios con las más importantes universidades en Latinoamérica y Europa, contamos con la tecnología necesaria para medir las respuestas fisiológicas del consumidor para comprender la atención, sensación y percepción en tiempo real.
How to make choosing easier
The paradox of choice
Choice, happiness and spaghetti sauce
The surprising science of happiness
Inside the mind of a master procrastinator
Are we in control of our decisions?
The art of choosing
Predictably Irrational - basic human motivations
The riddle of experience vs. memory
The surprising habits of original thinkers
Consumer behavior dealing with reconstructive memory processes suggests that advertising can exert a powerful retroactive effect on how consumers remember their past experiences with a product.
This article reviews the emotion measures currently used in consumer research and the theories on which they are based.
In Experiments 1 and 2, time pressure led to increased risk attractiveness, but no significant differences emerged in either probability discriminability or outcome utility. In Experiment 3, time pressure reduced probability discriminability, which was coupled with severe risk-seeking behavior for both conditions in the domain of losses.
The traditional assumption in the decision support systems (DSS) literature is that if decision-makers are provided with expanded processing capabilities they will use them to analyze problems in more depth and, as a result, make better decisions. Empirical studies investigating the relationship between DSS and decision quality have not borne this out.
This theory is used to explain (a) violations of stochastic dominance, (b) violations of strong stochastic transitivity, (c) violations of independence between alternatives, (d) serial position effects on preference, (e) speed-accuracy tradeoff effects in decision making, (f) the inverse relation between choice probability and decision time, (g) changes in the direction of preference under time pressure, (h) slower decision times for avoidance as compared with approach conflicts, and (i) preference reversals between choice and
selling price measures of preference.
This paper re-examines the commonly observed inverse relationship between perceived risk and perceived benefit. We propose that this relationship occurs because people rely on effect when judging the risk and benefit of specific hazards.